Privacy Policy

Privacy Policy

This Privacy Policy between Bhansali Auto Galleria LLP (hereinafter referred
to as Company or We or Us or Our) and the users/ registrants (You or Your or Yourself
or User) of the website www.mahindrafirstchoice.com and any mobile application owned
and operated by the Company, collectively referred to as, the Platform, describes how We
handle Your information (Privacy Policy). This includes the information that You may
provide to Us voluntarily and the information that gets collected automatically when You
access or use Our Platform. This Privacy Policy does not apply to information that You
provide to, or that is collected by, any third-party or any third party site that You access
or use in connection with your use of the Platform.
Please note that usage of Our services which are provided on/through the Platform
(“Platform Services” on/through Our Platform is subject to Your absolute and
unconditional acceptance of the terms and conditions of this Privacy Policy.
PLEASE READ THE PRIVACY POLICY CAREFULLY BEFORE USING OR REGISTERING ON
THE PLATFORM OR ACCESSING ANY MATERIAL, INFORMATION OR SERVICES
THROUGH THE PLATFORM. YOUR VISIT OR USE OF THE PLATFORM OR THE SERVICES
PROVIDED BY THE PLATFORM SHALL SIGNIFY YOUR ACCEPTANCE OF THIS PRIVACY
POLICY AND YOUR AGREEMENT TO BE LEGALLY BOUND BY THE SAME.

  1. Collection of Information
    This Privacy Policy applies to information that:
    i. You may provide to Us voluntarily while registering on Our Platform for using Our
    Platform Services, such as email address, name, phone number, postal address and User
    records (if any), etc. All information disclosed by You shall be deemed to be disclosed
    willingly and without any coercion. No liability pertaining to the authenticity/
    genuineness/ misrepresentation/ fraud/ negligence, etc. of the information disclosed
    shall lie on the Company nor will the Company in any way be responsible to verify any
    information obtained from You;
    ii. We may collect automatically from You when You access or use Our Platform. For
    example, We may automatically collect Your location, computer operating system,
    Internet Protocol (IP) address, information about Your internet connection and mobile
    device, access times and the browser type and language. Further, We may collect
    information about Your preferences and settings such as time zone and language, Your
    searches and the results You selected from the search, Your browsing information and
    Your transactional information. We also collect information about Your usage and activity
    on Our Platform using certain technologies, such as:
    a) Cookies. Cookies are small data files that may have unique identifiers and reside,
    among other places, on Your computer or mobile device, in emails We send to You, and
    on Our Platform. Among other things, cookies help Us improve Our Platform and Your
    experience.
    b) Web Beacons. We may collect information using web beacons. Web beacons are
    electronic images that may be used on Our Platform or in Our emails. We use web beacons
    to deliver cookies, count visits, understand usage and campaign effectiveness, and tell
    whether You open an email and act upon it.
    All information gathered by the Company shall be stored on servers, log files and any
    other storage system owned by the Company or by third parties. Additionally,
    information may be stored on the Company’s computers, hard drives, hard copies, etc.
    The Company shall collect information from You, during but not limited to the following
    stages:
    a. When You browse, access or use Our Platform;
    b. When You subscribe/register on Our Platform;
    c. When You make any calls on the virtual number provided on Our Platform;
    d. When You pay for availing any of the Platform Services;
    e. When You invite others to use Our Platform.
  2. Usage of Information
    You agree and acknowledge that all information gathered from You, that is, information
    that is voluntarily provided by You and information that may be automatically collected,
    may be used by the Company for the following purposes:
    i. to provide, maintain, develop, protect and improve Our Platform Services, manage Your
    account, etc;
    ii. to understand Your preferences and to enhance, personalize, and customize Your
    experience using Our Platform;
    iii. to allow you to participate in interactive features of our Platform Service when you
    choose to do so;
    iv. to provide customer care and support;
    v. to respond to Your comments, reviews and questions and provide better customer
    service;
    vi. to carry out Our obligations and enforce Our rights arising from any contracts entered
    into between You and Us, including for billing and collection of amounts;
    vii. for communication regarding important notices, changes in the Platform Services
    provided by Us, any of Our Terms of Use and other User-related conditions and policies;
    viii. for internal purposes such as auditing, data analysis and research relating to Our
    Platform or Platform Services;
    ix. to detect, prevent and address technical issues;
    x. Disclosure of information for promotion and marketing purpose to any of our affiliates
    and/or subsidiaries;
    xi. for sharing such information with any third party, including Service Providers, in the
    course of providing Our Platform Services; and
    xii. for any other purpose with Your consent.
  3. Collection of Information by Third-Party Sites and Advertisers
    Our Platform may contain links to other sites/applications, whose privacy policies may
    be different from Ours. You should consult the other sites’/applications’ privacy policies
    as We have no control over information that is submitted to, or collected by, such third
    parties, on accessing their sites/ applications by clicking on the links available on Our
    Platform.
    On Our Platform, there may be third parties who advertise their products and/or
    services. Such third parties may place or recognize a unique “cookie” on Your browser
    and may use information about Your visits to Our Platform and other websites in order
    to provide advertisements about goods and services of interest to You. We shall, in no
    event, be liable for any unauthorized or unlawful disclosures of Your personal
    information made by advertisers, who are not subject to Our control. We have
    undertaken reasonable measures to protect Your rights of privacy with respect to Your
    usage of the Platform. Even though We do not disclose Your personal information for
    these purposes without Your consent, if You click on the links, the advertiser may assume
    that You meet its target criteria.
  4. Disclosure to Third Parties
    We shall be at liberty to disclose Your information or part thereof to third party service
    providers who may facilitate the providing of Platform Services, on Our behalf, to perform
    Platform Service-related services or to assist us in analyzing how Our Platform Service is
    used (“Service Providers”).
    These Service Providers have access to your data only to perform these tasks on Our
    behalf and are obligated not to disclose or use it for any other purpose.
    We may also share personal information with third-party vendors, consultants, and other
    service providers who work for the Company, who are bound by contractual obligations
    to keep personal information confidential and use it only for the purposes for which We
    disclose it to them.
    We may share personal information with third-party advertisers, if You have agreed to
    receive their promotional material. We contractually require these third-parties to keep
    personal information confidential and use it only for the purposes for which We disclose
    it to them.
    We may also share personal information with third parties who provide services, such as
    data collection, reporting, and site analytics, as well as assistance with delivery of
    relevant marketing messages and advertisements. We contractually require these thirdparties to keep personal information confidential and use it only for the purposes for
    which We disclose it to them. These third parties may view, edit, or set their own cookies
    or may place beacons on Your personal information. The use of these technologies by
    these third parties is subject to their own privacy policies and is not covered by this
    Privacy Policy.
    The Company may disclose Your personal information, to the extent necessary (i) to
    comply with laws and to respond to lawful requests and legal process, (ii) to protect the
    rights and property of the Company, Our Users, and others, including to enforce Our
    agreements, policies, and terms of use, and (iii) in an emergency to protect the personal
    safety of the Company, the Users, or any person. In such an event the Company is in no
    manner responsible for informing You or seeking Your approval or consent.
    The Company may disclose or transfer Your personal information to any subsidiary or
    affiliate, and to a third party if We sell, transfer, divest, or disclose all or a portion of Our
    business or assets to another company in connection with or during negotiation of any
    merger, financing, acquisition, bankruptcy, dissolution, transaction, or proceeding. Such
    third parties shall be contractually bound to not disclose further any personal
    information disclosed to them.
    We may also share aggregated or de-identified information with third parties in Our
    discretion.
  5. Security
    The Company shall take reasonable steps to help protect Your personal information in an
    effort to prevent loss, misuse, unauthorized access, disclosure, alteration, and
    destruction.
    We may require You to share your credit or debit card account information, in order for
    you to avail any of the paid the Platform Services. When payment card account
    information is being transmitted on or through the Platform, it will be protected by
    encryption technology. You expressly consent to the sharing of Your information with
    Service Providers, including payment gateways, to process payments and manage
    payment card information. To be clear, the Company does not itself store Your payment
    card account information, and does not have direct control over or responsibility for Your
    payment card account information. We hence cannot guarantee that transmissions of
    Your payment card account information or personal information will always be secure or
    that unauthorized third parties will never be able to defeat the security measures taken
    by the Company or Our third-party service providers. The Company assumes no liability
    or responsibility for disclosure of Your information due to errors in transmission,
    unauthorized third-party access, or other causes beyond its control. You play an
    important role in keeping Your personal information secure. You shall not share Your
    user name, password, or other security information for Your account with anyone. The
    Company has undertaken reasonable measures to protect Your rights of privacy with
    respect to Your usage of the Platform controlled by Us and Our Platform Services.
    However, We shall not be liable for any unauthorized or unlawful disclosures of Your
    personal information made by any third parties who are not subject to Our control.
  6. Public Posts
    As part of Our Platform Services, You may provide Your reviews, feedback, comments,
    ratings, photos, etc. on the Platform Services (Posts). The Company retains an
    unconditional right to remove and delete any Post or such part of the Post that, in the
    opinion of the Company, is false, malafide and misrepresenting.
    All Posts shall be publicly accessible and visible to all Users of the Platform. You should
    be careful about revealing any sensitive details about Yourself in such Posts.
    The Company reserves the right to use and reproduce Your Posts for any purpose.
    Further, We may share Your Posts with the Service Providers, businesses or any other
    third party. If You delete Your Posts from Our Platform, copies of such Posts may remain
    viewable in archived pages, or such Posts may have been copied or stored by other Users
    of the Platform.
  7. Location-enabled Platform Services.
    When You use any of Our location-enabled services, We may collect and process
    information about Your computer’s/device’s GPS location and the time the location
    information is recorded to customize the Platform Services with location-based features.
    We may associate location data with Your other personal information. You can withdraw
    Your consent at any time by disabling the location-tracking functions on Your computer/
    device. However, this may affect Your enjoyment of certain functionalities on Our
    Platform.
  8. User Discretion
    You may opt out of receiving promotional emails from the Company by following the
    instructions in those emails. If You opt out, We may still send You non-promotional
    emails, such as emails about Your account.
    Cookie choices. Most web browsers are set to accept cookies by default. If You prefer,
    You can usually choose to set Your browser to remove cookies and to reject cookies. If
    You choose to remove cookies or reject cookies, this could affect certain features or
    Platform Services of Our Platform.
    Should You desire to opt out of disclosing Your information to the Company, We request
    You to close Your User account and stop accessing Our Platform and using Our Platform
    Services. Thereafter, We may delete Your personal information or de-identify it so that it
    is anonymous and not attributed to You.
  9. Grievances
    In the event You have any grievances relating to the Privacy Policy, please inform Us
    within 24 hours of occurrence of the instance from which the grievance has arisen, by
    writing an email to the Grievance Officer at help.mfcw@mahindra.com. We shall respond
    to all grievances lodged with Us, within 36 hours through emails, telephone calls,
    personal visits, etc. and shall redress Your grievance expeditiously
  10. Children
    Our Platform Service does not address anyone under the age of 18 (“Children”). We do
    not knowingly collect personally identifiable information from anyone under the age of
  11. If You are a parent or guardian and You are aware that your Children has provided us
    with personal information, please contact us. If we become aware that we have collected
    personal information from Children without verification of parental consent, we take
    steps to remove that information from our servers.
  12. Amendments
    The Company retains unconditional right to modify or amend this Privacy Policy without
    any recourse to You or any requirement of notice of the same to You. You can determine
    when this Privacy Policy was last modified by referring to the “Last Updated” legend
    above. It shall be Your responsibility to check this Privacy Policy periodically for changes.
    Your continued use of the Platform Services following the posting of changes to this
    Privacy Policy will constitute Your consent and acceptance of those changes.